Bernie Valentinetti  

Bernie's Volvo Insider

     

Volvo: Three Heads Are Better Than One.

Meet our three heads of design

     
They jointly established Volvo Cars as one of the world's leading premium car brands. Thomas Ingenlath, Robin Page and Maximilian Missoni worked closely together in developing a proud and confident Scandinavian design language through their differentiating, collaborative approach.

Last week, Volvo Cars for the first time brought together its three design heads and the full range of new cars they designed at a special event in Stockholm.


The new range exemplifies the transformation of the company's finances and operations in recent years, with five consecutive global sales records since 2014 and a strong improvement in profitability.


Having transformed the look of Volvo Cars’ portfolio and rejuvenating the Volvo brand in recent years, the three designers will now focus on future design opportunities created by the company's move towards electrified and ultimately autonomous cars.


The XC90 large SUV, launched in 2014, was the first model to introduce Volvo's new design language. It set the tone for all subsequent new 90, 60 and 40 Series cars, based on the SPA and CMA modular vehicle architectures that allow for true premium proportions.


All three SUVs in the range won prestigious Car of the Year awards in North America, Asia and Europe, demonstrating the success of Volvo's new design language.


"Working with Max and Robin is very pleasant. We feel comfortable around each other and it is inspiring working together," said Thomas Ingenlath, chief design officer. "What I am most proud of is taking this incredible brand and putting it into the right frame of a premium Scandinavian brand, with a design that makes it an attractive and desirable product."


"We have a really good friendship and a good way of working together as colleagues," said Robin Page, head of Volvo design. "Before Max and I arrived at Volvo, Thomas created the strategy and then we built the team needed to deliver his vision. The result is here today, with a fantastic range of cars."


"I think we really elevated Volvo's design into the premium segment," said Maximilian Missoni, head of exterior design. "Thomas’ greatest strength is that he is a visionary and he has that sense for the next big thing. Robin has transformed the interior design and quality of Volvo to an absolute benchmark."


The team's collaborative approach extends beyond design. For example, they worked closely together with Volvo Cars’ safety experts in developing communication methods for future autonomous cars, as displayed in the 360c concept. The concept also illustrates the value of creative design that opens up new potential business opportunities.


"We have seen a massive change during the past five years, from where Volvo was to where we are now," Robin Page said. "A lot of that is about the design of the cars and the fact they represent Volvo and Scandinavia so well. Looking at the next generation of cars, it will be interesting to see how we embrace new technologies and create the essence of Scandinavian design in these new products."





Keywords: Volvo, 2019 Volvo. Volvo Sales

Print this story.

 

 



2019 Volvo S60 T6 R-Design AWD Walkaround, Start up, Tour and Overview



 
2019 Volvo S60 T6 R-Design AWD Walkaround, Start up, Tour and Overview
 
....  
 
Read Story     Watch Video  
 
 

Volvo cars and SUVs for being recognized as the best



 
Volvo cars and SUVs for being recognized as the best
 
All-new S60 wins 2019 MotorWeek Drivers' Choice Award for Best Sport Sedan XC40 named 2019 MAMA Luxury Family Vehicle of the Year and Chicago News 2019 SUV/Crossover of the Year XC90, XC40 named 2019 Consumer Guide Best Buys....  
 
Read Story  
 
 

Apple® CarPlay



 
Apple® CarPlay
 
CarPlay makes it possible to control many of the functions available in your iPhone via the car's centre display. Here you can read about CarPlay and what you should know before you start using the function.....  
 
Read Story     Watch Video  
 
 

2019 Volvo S60 Online Brochure



 
2019 Volvo S60 Online Brochure
 
....  
 
Read Story  
 
 

WSJ: 2019 Volvo V60: Why It’s Time to Trade Your Crossover for a Wagon



 
WSJ: 2019 Volvo V60: Why It’s Time to Trade Your Crossover for a Wagon
 
Crossovers and SUVs now dominate the family-vehicle market. But Volvo's V60 T6, a supercharged, turbocharged station wagon with great fuel efficiency and plenty of room, might be the brand's best car. Dan Neil tells us why....  
 
Read Story  
 
 

Volvo: Three Heads Are Better Than One.



 
Volvo: Three Heads Are Better Than One.
 
They jointly established Volvo Cars as one of the world's leading premium car brands. Thomas Ingenlath, Robin Page and Maximilian Missoni worked closely together in developing a proud and confident Scandinavian design language through their differentiating, collaborative approach.....  
 
Read Story  
 
 

The all new Volvo S60 and V60 secure 5-star safety rating by Euro NCAP



 
The all new Volvo S60 and V60 secure 5-star safety rating by Euro NCAP
 
The all new Volvo S60 sedan and V60 estate today received the maximum five-star rating in their 2018 EuroNCAP safety tests, continuing a five-star streak for the Volvo line-up.....  
 
Read Story  
 
 

This Is Not A Car By Volvo Cars



 
This Is Not A Car By Volvo Cars
 
Since motor shows were introduced, the car has always been a centrepiece, on a rotating stage or covered under a silk sheet. Yet cars are changing, the industry is changing and so are the expectations of people who use cars. Volvo at Automobility LA reflects these changes.....  
 
Read Story     Watch Video  
 
 

Motor Trend | 2019 Motor Trend ‘of the Year’ award



 
Motor Trend | 2019 Motor Trend ‘of the Year’ award
 
The Volvo XC40 luxury SUV and S60/V60 luxury sedan/wagon are finalists for the 2019 Motor Trend 'of the Year' award, one of the most coveted in the industry.....  
 
Read Story  
 
 

Sustainability is as Serious as Vehicle Safety



 
Sustainability is as Serious as Vehicle Safety
 
Volvo Cars takes sustainability as seriously as safety. This is the message of a new public information campaign by Volvo Car USA that will run through the beginning of November. It will be available in both print and digital formats in America's leading news media. ....  
 
Read Story  
 
 

VOLVO XC40: 2019 MOTOR TREND SUV OF THE YEAR FINALIST



 
VOLVO XC40: 2019 MOTOR TREND SUV OF THE YEAR FINALIST
 
Volvo's cool XC40 was worth the wait, with fresh and fun styling to appeal to millennials while offering a great package and ride any age can appreciate.....  
 
Read Story  
 
 

[1/14]


sign in